Most people think being in sales is hard. So many of my friends or acquaintances tell me “I don’t know how you do it, I couldn’t be a salesperson”, or “I can’t be that pushy, I’ve never been able to sell anything”.

What I have found is the secret to being a good salesperson has very little to do with the actual sale. The secret is about forming relationships and friendships with the people that we cross paths with.

Now don’t get me wrong, making the sale is very important. But most of the time the relationship you have with your customer determines if and when you get the sale. 

For example, I was with a customer this week that has truly became my friend. We met, we talked business, and she converted to three of our items. It was a very successful meeting in that regard. But we also talked about life; about our dogs, about the upcoming holiday’s, we shared pictures and had a wonderful visit.

While this is just one example, I could go on and on about several of my customers. About their families, grand babies, sports teams they like, vacation destinations, and so much more.

My goal is to make sure that my customers know that they matter to me. After all, without them I wouldn’t be able to be successful.